Enter the Fray: the F.A.S.T.E.R. Approach (part 6)

This is the sixth in a series of seven posts on the importance of bringing a focused methodology to the madness that is the sales environment. We’ve accomplished a lot by this point. We’ve “found the need” and “articulated the solution,” communicating real value to the customer. We’ve managed to Continue Reading

Tag Your Advocate: the F.A.S.T.E.R. Approach (part 5)

This is the fifth in a series of seven posts on the importance of bringing a focused methodology to the madness that is the sales environment. At this point we already understand the importance of “finding the need’ and “articulating the solution”. We’ve done our job communicating real value, and Continue Reading

Spark a Fire: the F.A.S.T.E.R. Approach (part 4)

This is the fourth of a series of seven posts on the importance of bringing a focused methodology to the madness that is the sales environment. We have already examined the importance of “finding the need” and the craft of “articulating the solution”, so today, we’ll be looking at the third part of Continue Reading

Articulate the Solution: the F.A.S.T.E.R. Approach (part 3)

This is the third of a series of posts on the importance of bringing a focused methodology to the madness that is the sales environment. In the last post, I outlined my strategy, which focuses on enhancing team selling, shortening sales cycles and closing (more) mutually beneficial deals, summarized Continue Reading

Find the Need: the F.A.S.T.E.R. Approach (part 2)

This is the second of a series of posts on the importance of bringing a focused methodology to the madness that is the sales environment. In the last post, I outlined my strategy, which focuses on enhancing team selling, shortening sales cycles and closing (more) mutually beneficial Continue Reading

A Method for the Madness: the F.A.S.T.E.R. Approach

A company can have a stellar product offering, but without a robust sales organization to grow revenues and expand market penetration, it may never get the product off the ground. Startups don’t always fail because they lack a good product-market fit. Sometimes they fail because they lack discipline Continue Reading

8 Things You Should Know About Business Development For Start-Ups

That unequivocal buzzword,  “business development” (“BD / Biz Dev” for short) is thrown around frequently in start-up circles. Unfortunately, there’s no clear consensus on what the term means or what scope of activities it covers. My favorite interpretation of the phrase is Business Insider’s, Continue Reading

How to Capitalize on Crowdfunding: A Brief Synopsis of Crowdfunding

Assessing entrepreneurial dilemmas is important for startup engineering. Capital is often an early hurdle, or dilemma, for getting an idea into an execution stage. Crowdfunding can seed an idea, enable initial growth and supplement series-A rounds of fundraising. The United States Congress has Continue Reading

The Entrepreneur’s Employment Dilemma

Tim Ferriss preaches time efficiency and immediate retirement through regimented workflow. His ideas to create residual income built from self-sustained online ordering services have inspired countless online marketers. For entrepreneurs who intend to build businesses scalable to the world, this is Continue Reading