4 Unorthodox Persuasion Techniques You Can Test in Your Next Sales Conversation

Academics have been quite diligent in creating, proving and disproving hypotheses on how to persuade people. Actually, the resources invested in some of these studies are incredibly high. Why is so much attention given to this field and who funds this? The answer is simple. Big Business. Continue Reading

How An Accurate Sales Forecast Can Win You a Promotion

Early on in a sales career, it’s easy to view sales is a solo job… after all; you are the only one responsible for your own quota, right?  This attitude can’t be farther from the truth when you realize a company counting on your predictions and results. If you ‘miss’, the company misses, and the Continue Reading

Why Your Company Should Do Everything to Avoid the Boom-Bust Cycle

Many companies accept the boom and bust periods as a necessary part of the business cycle. However, nothing is more wrong than that; boom-bust cycle is detrimental both to your business and your employees. Listed are seven main reasons why your company should do everything to maintain a consistent Continue Reading

9 Powerful Editing Tips to Make Your Copy Shine

Self-editing is not an easy thing; it requires being highly critical about your own writing. You need to be able to observe your writing from someone else’s perspective -- the Imaginary Reader – and spot if there is anything that this reader might have difficulties understanding. Although it all Continue Reading

What Do Physics and Sales Have in Common?

To refresh our knowledge of physics, let us recap the definition of inertia -- it is the force that keeps an object moving or stationary until it is moved or stopped by another force. So, imagine a ball standing in one place. This ball will continue to be still until an outside force causes it to Continue Reading

You Are Not As Rational As You Think — 6 Cognitive Biases Sales Reps Should Watch Out For

People are judgmental, opinionated beings. We like to think that we are more rational than we really are. We tend to overestimate our intuition and we love to draw conclusions and make assumptions. Think of your aunt who saw you drunk twice in your life. It did not take her long to assume you Continue Reading

5 Questions You Want Your Prospects To Ask You

Most sales blogs (including mine) go on and on about the importance of asking the right questions to the prospect. Questions help you get out from the prospects everything you need to be able to help them: their current needs and pain points, where their company stands at the moment, what their Continue Reading

13 Proven Steps for Winning Sales Conversations

There are many strategies out there on how to trump your competitors in a sale conversation. As this is something I’ve been studying and testing for a while, I’d like to share my insights. Even if it doesn’t get you to change your current practices, I am sure that some of the issues will make you Continue Reading

7 Ways to Stave Off Post-Holiday Winter Depression

Holidays are done, the money is gone, and you are home, broke and alone. (We’ll perhaps that’s an exaggeration, but I bet it feels like that for many at this time). You want to slip into your warm, big bed and not leave it until the spring. Wouldn’t it be nice if you could do that? But Continue Reading

How to Keep Your Cool During the Busiest Time of the Year

Q4 is definitely the busiest time of the year for any worker, be it a graphic designer or a car salesman. Those who suffer the most are those in service or operations because finishing the task on time is the least of their problems; handling needy clients and demanding bosses is the actual Continue Reading

Why Revamping Your Sales Content Library Will Maximize Your Sales

Isn’t it wonderful when sales have just the right content at their disposal to lead the buyer through all stages of the journey? Sales are closed, quotas met, everyone is happy… Guess what? None of these things will happen if your sales content library is in a mess. That is why the time to revamp is Continue Reading