It’s not hard to see the similarities between business and professional sports. Many have written about it before. Both are highly competitive. Both demand skill and training, talent and good instincts. Both offer tremendous rewards for success, and both can deal devastating blows for failure. In Continue Reading
Four Tips for Getting in Your Customers’ Head
Understanding and learning to think like our customers is the lifeblood of innovation. We all know that. But sometimes we forget, and even in the midst of a successful growth streak we suddenly catch ourselves wondering where to go next. Let’s relearn some of the lessons that you may have been Continue Reading
Selling the Imagination: Why Great Storytellers Make Great Salespeople
What key business skill did the late Steve Jobs and the folk legend Scheherazade have in common? GREAT storytelling ability. Applying the same cunning with which the Persian queen persuaded a jealous king to spare her life, the Apple visionary won over thousands of users, captivating them with his Continue Reading