Let’s start here…congratulations on a great Q4! Sales are soaring, morale is at an all-time high, and your internal PR efforts are driving inbound sales leads, noteworthy industry recognition, and a boat load of followers to your social channels. But now what? Do you want them to ‘like, share, Continue Reading
January 8, 2018 By Leave a Comment
Psychological Tricks to Pump Up Your Social Media Conversions in 2018
June 21, 2017 By Leave a Comment
9 Powerful Editing Tips to Make Your Copy Shine
Self-editing is not an easy thing; it requires being highly critical about your own writing. You need to be able to observe your writing from someone else’s perspective -- the Imaginary Reader – and spot if there is anything that this reader might have difficulties understanding. Although it all Continue Reading
November 6, 2016 By Leave a Comment
Why Revamping Your Sales Content Library Will Maximize Your Sales
Isn’t it wonderful when sales have just the right content at their disposal to lead the buyer through all stages of the journey? Sales are closed, quotas met, everyone is happy… Guess what? None of these things will happen if your sales content library is in a mess. That is why the time to revamp is Continue Reading
September 6, 2016 By Leave a Comment
Learning from the Best: Top 120 Sales Companies Sharing Their Practices
I recently read a great case study on sales growth and I would like to share with you the most important key points that can help you drive sales. The case study was named “Sales Growth: Five Proven Strategies from the World's Sales Leaders” and it was done by a team of global leaders from Continue Reading
July 5, 2016 By Leave a Comment
Why It’s Time You Turned to Account Based Marketing
CEB study has shown that there is rarely one decision maker in charge of approving a sale. The more parties are involved, the lesser the likelihood of the purchase. The statistics showed that with one party involved in the decision making process, the chances of closing the sale is about 80%. Continue Reading
February 12, 2016 By Leave a Comment
How Sales Enablement Tools Can Remove Friction between Sales and Marketing
With the ever-growing technological solutions, it has never been easier to systematize and increase the efficiency of market-sales relations. However, in practice this is not always accomplished. Rarely does the market department have access to comprehensive, real-time client feedback, which is why Continue Reading
July 6, 2015 By
The Best Kept Email Secret: Subject Lines
Captivating your audience should always be on the mind of a successful marketing and sales professional. For a new or an existing business, email newsletters provide the most cost-efficient method for engaging on a regular basis. While it may take a little while to build an appropriate subscriber’s Continue Reading
December 21, 2014 By
Three Strategies for Better Lead Qualification
In a sophisticated world like ours, it never hurts to revisit the basics from time to time. One of the “basics” we’re prone to overlook in sales is well summarized by the maxim, “Qualify, qualify, qualify.” That is, in our rush to close as many deals as possible, we tend to chase a lot of fruitless Continue Reading
August 21, 2013 By
Have You Ever Been to a Networking Event? These Are the 5 People You Want to Meet
Conferences are awesome learning opportunities. Most are carefully crafted to bring top industry leaders and up-and-coming business professionals together for several days of instruction and fellowship—all in an environment that hopefully serves as a much-needed “getaway” for participants and Continue Reading
April 9, 2012 By
The Power of Persuasion – Social Proof
Social proof - heard of it? The power of persuasion… When it comes to marketing, online and otherwise, it’s very true that many methods of doing so and gaining new customers in the process have been heavily exhausted. We all know that advertisements are everywhere these days, no matter where you Continue Reading
