Enter the Fray: the F.A.S.T.E.R. Approach (part 6)

This is the sixth in a series of seven posts on the importance of bringing a focused methodology to the madness that is the sales environment. We’ve accomplished a lot by this point. We’ve “found the need” and “articulated the solution,” communicating real value to the customer. We’ve managed to Continue Reading

Tag Your Advocate: the F.A.S.T.E.R. Approach (part 5)

This is the fifth in a series of seven posts on the importance of bringing a focused methodology to the madness that is the sales environment. At this point we already understand the importance of “finding the need’ and “articulating the solution”. We’ve done our job communicating real value, and Continue Reading

Spark a Fire: the F.A.S.T.E.R. Approach (part 4)

This is the fourth of a series of seven posts on the importance of bringing a focused methodology to the madness that is the sales environment. We have already examined the importance of “finding the need” and the craft of “articulating the solution”, so today, we’ll be looking at the third part of Continue Reading

Articulate the Solution: the F.A.S.T.E.R. Approach (part 3)

This is the third of a series of posts on the importance of bringing a focused methodology to the madness that is the sales environment. In the last post, I outlined my strategy, which focuses on enhancing team selling, shortening sales cycles and closing (more) mutually beneficial deals, summarized Continue Reading

Find the Need: the F.A.S.T.E.R. Approach (part 2)

This is the second of a series of posts on the importance of bringing a focused methodology to the madness that is the sales environment. In the last post, I outlined my strategy, which focuses on enhancing team selling, shortening sales cycles and closing (more) mutually beneficial Continue Reading

A Method for the Madness: the F.A.S.T.E.R. Approach

A company can have a stellar product offering, but without a robust sales organization to grow revenues and expand market penetration, it may never get the product off the ground. Startups don’t always fail because they lack a good product-market fit. Sometimes they fail because they lack discipline Continue Reading

How Some Simple Math Can Improve Sales Efficiency

How do we measure the efficiency of our sales process? Is it just about the money we’re bringing home at the end of the day, or is there more to consider? How can we be sure we’re getting the maximum return on our time and effort? Smart salespeople know that, even when business seems to be Continue Reading

If You’re In Sales – You Better Be Asking These Questions

Like so many sales techniques, knowing when and how to ask questions with prospective customers is more like an art than a science. Asking the right questions can build rapport, demonstrate competence, and customize a sales approach to a particular customer’s needs. Asking the wrong questions, on Continue Reading

A No-Nonsense Approach to Customer Objections

We’ve all been there before. A prospective customer has been listening attentively as we explain our product’s features and cutting-edge advantages over our competitors. We’re CONVINCED our product is a perfect solution for the customer’s problem, and WE KNOW we just delivered the smack down of all Continue Reading

Four Ways to Make Cold Calls Less Terrifying and More Effective

Let’s start out by saying that if you don’t like cold calling… sales aint for you. It’s ironic because cold calls definitely ranks among the most dreaded of all sales responsibilities. Even under the best of circumstances, they’re tedious, difficult, and emotionally draining. Ineffective cold Continue Reading

Humanizing Your Sales Relationships – Some Common Sense Advice

One of the most fundamental laws of business is that healthy sales drive profitability. We know that. We also know that healthy customer relationships are what sustain those sales and generate new referrals. Yet for some odd reason, whenever some of us go into “sales mode,” we seem to forget that Continue Reading